The Ground Floor Group helps first-time entrepreneurs and micro business
owners build a solid foundation to scale and succeed.
Experience
We’ve been there. Made tonnes of mistakes. Enjoyed the wins. And ridden the emotional rollercoaster that is starting and running your own business. We help you stay on the ride and make it as smooth as possible by avoiding making the same mistakes we did.
Collaboration
You simply can’t do it alone. Even within a micro business, there are too many hats to wear for you to be successful going solo. The magic happens when you get the right people, doing the right things, at the right time.
Playbook
It’s unlikely your business is entirely unique so you don’t have to reinvent the wheel. We help you assemble the necessary pieces to develop and execute an action plan that always keeps your primary aim in sight and in mind.
Resources
We put everything we can behind you. Leveraging our knowledge, people, systems, capital and when needed our blood, sweat and tears to overcome obstacles and remove bottlenecks.
Fun
Even if you could do it alone, why would you want to? We want to be in your corner. Doing meaningful work and building meaningful relationships gets us up in the morning and there’s nothing we find more rewarding!
It’s figuring out what not to do.”
A few words from Andrew
Ground Floor Group is for people who believe their business or business idea can have a powerful impact on their customers by making their lives healthier, easier or happier.
We work with people who are up for the challenge of putting something meaningful out into the World. People, like you, who feel compelled to take their shot to build something special that serves you, your team and your customers.
Partnering with us will help pave the way.
Saving you time, money and heartache and increasing your chances of success with a big dose of fun along the way!
Strategy
Strategy is all about figuring out a way to win. We start by zooming out to look at the big picture. Figuring out how to best position you on the field and working on how you’ll stand out from everyone else in your niche. Simple, coherent and actionable. Your strategy will always be linked to achieving the primary aim of your business.
Support
If you’re pushing your limits, it will feel overwhelming. But nothing is insurmountable with the right people in your corner. We want to be your first call when the shit hits the fan or to celebrate another quarter of increased revenue or signing another new client.
Experience
How are you meant to know what to do if you’ve never done something before? It’s ok not to know, but you’ll need people who have been in the depths of the jungle and made it through to the other side. We will save you time, money, head and heartache so you don’t get trapped or tangled when you take a wrong turn.
Network
Nobody is 100% self-made. Sometimes, all it can take is speaking with the right person at the right time to unlock the next step of growth you’ve been seeking. We’ll introduce you to whoever we can from our network of freelancers, business owners, investors and partners.
Systems
Quality systems increase capability and capacity forming a well-oiled machine to enable smooth management. We will help you build robust systems that are easy to operate, making your life easier in the short term and appealing to potential buyers if an exit is on the cards down the line.
Capital
Money is oxygen for any business but especially for a micro business when the margin for error is practically zero early on. We will do our best to help you secure funding, show you how to manage your cashflow effectively and where appropriate, invest our own money to bring your idea to life.
Dr Lauren Jamieson 
I wouldn’t have the level of organisation, synchronicity, systems management or success that I do at this point if it hadn’t been for the support, knowledge, expertise and input that Andrew has given me since starting my business two years ago.
Andrew & the GFG team have been instrumental in allowing me to grow into the role of a business owner, a manager and an entrepreneur, things that did not necessarily come naturally to me.
